Final Poster

As a group, we have chosen this poster as a final poster because we think it follows all the elements of 2024 New Trends in colors, style, and font. The poster is a visually calming invitation to explore cats' inner worlds, with the goal of raising awareness of their emotional and mental health. The illustration, which is set against a calming, pastel-hued background, displays a clearly rendered 3D cat laying comfortably, signifying the serenity and calm that the campaign promotes for cat friends. The flowing ways and fun accents of paw prints in the background help to convey the idea of happiness and comfort. Bold, readable typography sets out the campaign's message and slogan, ensuring that the message is obvious and memorable. The composition is completed with a stylized illustrations of a content cat at the bottom, complementing the calming concept and connecting with cat lovers on an emotional level.