Target Audience

• Age range: 20–50 years old. 

• Gender:  

Primary Audience: Female who are generally the primary caretakers in pet-owning households. 

Secondary Audience: Active male cat caretakers, particularly younger people and those in shared-responsibility homes. 

• New Cat Owners: First-time cat owners.  

• Young Families: Households that see cats as family members. 

• Pet Enthusiasts: Dedicated to the well-being and happiness of their pets. 

• Income Range: Able to make suitable pet health spending.  

• Digital Engagement: Highly active on social media, with a focus on pet wellness. 

• Behavioral Characteristics: 

• Seeking cat care knowledge. 

• Value pet-human connection. 

• Engage in pet-related activities and discussions. 

• Education: interested in pet mental health and well-being. 

• Location: Urban and suburban places with access to pet care services. 

• Lifestyle: Maintains an active schedule while being available for pet care and involvement. 

• Attitudes: Supports a holistic approach to pet health, considering both physical and mental elements.