"Meowind" aims to involve a diverse group of cat owners who are strongly focused to the well-being of their cat friends in respect of Cat Mental Health Month. The campaign targets first-time cat owners learning how to behave, families that consider cats to be crucial parts of the family, and individuals looking to improve their relationship with their pets. Our target audience includes anybody willing to devote time, energy, and resources to their cat's mental health, as well as those who are inquisitive about their cat friends' complex emotional nature.