Aamena Saeed
Research:
After thoroughly searching for the top animation trends for 2024, I came across a website listing ten distinct trends along with a video that goes into further detail. I have since chosen a few of these trends to incorporate into my animation. The following are the top ten animation trends for 2024:
1. Retro + Restricted Color Palette
2. Gradients
3. Combining 2D and 3D
4. Isometric Design
5. Grain
6. Thin Lines
7. Animated Collage
8. Liquid Animation
9. Kinetic Typography
10. Animated Logos
I chose to use kinetic typography for animated typography, gradients for animated color, and a combination of 2D and 3D elements for animated Illustration, and animated logos for animated logos. I chose it because I thought it would go well with the poster we chose. I also included these elements in my animation.
Reference
Animated Color - Gradients
The IT and financial sectors are seeing an increase in the use of gradients, or color transitions, due to their eye-catching and elegant appearance. They may be applied to motion graphics animation to produce streamlined, contemporary designs. But it's crucial to avoid going overboard; instead, draw attention to some parts while leaving the rest inconspicuous.
Animated Illustration - Combining 2D and 3D
In motion graphics animation, the practice of combining 2D and 3D features has been expanding for years and is predicted to continue. This style gives animators a lot of creative flexibility and design alternatives, which helps them create original and eye-catching works. Any industry may use it, regardless of their marketing objectives, as it is a very flexible style. This approach, which is popular for motion graphics examples, is sometimes disregarded since it frequently has realistic 3D images that obfuscate the distinction between digital and physical parts.
Animated Typography - Kinetic Typography
According to motion graphics trends, typography is becoming more and more fluid, suggesting that text is no longer static. Using a stretching, twisting, or distorting motion, words or brief text segments are captured and given movement. The text creates a visually pleasing and captivating experience by acting as a stand-alone element or moving into another element.
Animated Logo
By converting static text and iconography into dynamic components with surprising twists and motions, motion graphics animation may improve a brand's identity. This distinctive feature draws clients, adds appeal and energy to the brand, and helps unveil deeper meanings. Additionally, animated logos make it simpler for consumers to comprehend the goal of the business, which enhances its appeal as a marketing tool.
Working process
First, I have used the ‘release to layer (sequence)’, to sprit the layer so I can manage the layer in Adobe After Effect.
Here is some screen shots of my editing process's.
Sketches
Final animation
2024 Motion Graphic Trends Used
As I have mentioned before, I chose to use kinetic typography for animated typography, gradients for animated color, a combination of 2D and 3D elements for animated Illustration, and animated logos for animated logos. I chose it because I thought it would go well with the poster we chose. Here is each one with an explanation of how it was used in the process:
1. Gradients: Using gradients in our poster gives it a striking, sophisticated, modern, and sleek aspect. Gradients are one of the motion graphic trends for 2024. I seized the chance presented by our backdrop poster, which features a distinct background hue. I took advantage of Adobe After Effects' scaling and rotating features for this process.
2. Combining 2D and 3D: One of the most popular motion graphic trends for 2024 is the combination of 2D and 3D. This approach allows designers a great deal of creative freedom and various design options, enabling them to produce unique and striking works. I utilized it in a few poster pieces in addition to using some Adobe After Effects effects.
3. Kinetic Typography: Kinetic Typography is one of the motion graphic trends for 2024, using the Kinetic Typography our poster makes the poster becoming more and more fluid, suggesting that text is no longer static. I used effects in the poster that make it stretch, twist, or distort motion, words or brief text segments are captured and given movement, It gives the poster a visually pleasing and captivating experience.
4. Animated Logos: A distinctive characteristic that attracts customers and gives a business vitality is animated logos, which are a 2024 motion graphic trend. Animation may improve the identity and allure of a brand as a marketing tool. I have turned static text and symbols of our logo into dynamic elements with surprising twists and movements.
Reflection
A motion graphic design poster that I produced during this procedure is in line with the upcoming 2024 graphic design style. My motion graphic poster was inspired by several examples I found when I first looked for motion graphic trends. I developed three animations before selecting my favorite, and I then began to construct my drawings. Since I was unsure of any other programs that might be utilized for animation, I decided to use Adobe After Effects for my work. Using gradients for animated color, kinetic typography for dynamic typography, a blend of 2D and 3D components for animated illustration, and animated logos for animated logos are some of the motion graphic ideas I have selected for 2024. Using the scaling and rotating tools in Adobe After Effects, gradients were employed to provide a refined, contemporary, and elegant style. Designers could produce distinctive and eye-catching works by fusing 2D and 3D components, which were also utilized in several poster pieces. The poster became more flowing thanks to the kinetic typography, which captured and transformed word fragments into a movement to provide an eye-catching and visually appealing effect. Additionally, animated logos were employed as a marketing strategy to strengthen a brand's identification and appeal. The entire visual appeal was improved by these animated features, which changed the logo's static words and symbols into dynamic elements with unexpected twists and motions. All things considered, the author was able to leverage these trends to produce posters that were both aesthetically pleasing and interesting to the target audience.